Why is your cashmere superior to that from discount stores?

There are two very different types of product which are legally allowed to call themselves cashmere. It pays to know the difference as this is a market where saving a little money is very much a false economy!

Almost all the ‘cashmere’ you’ll find advertised in the back pages of magazines or on discount web sites use shorter, thicker, fibres, and less sophisticated processing (mostly in factories in Asia). This results in garments that fall far short of the fantastically light but warm characteristics that makes ‘real’ cashmere so renowned. And such garments also tend quickly to lose their shape and to ‘bobble’.

Scottish cashmere traditionally uses only the finest fibres, and a manufacturing process that is highly skilled, time-intensive, and therefore costly. But the results are infinitely more satisfactory, which is why these products are sought out by discriminating purchasers the world over. For more information, see our Scottish Cashmere factsheet.